Imagemakers Design and Consulting
Case Studies / Design & Build


The River Roe is an artery of life and power coursing through County Derry and mankind has been harnessing this energy for centuries. The river fuelled linen mills and Northern Ireland's first commercial hydro-electric scheme. It's provided fish for food and is the stuff of legends. Today, it's important for wildlife conservation and a place for recreation.

These stories are graphically illustrated in an exhibition we created for the Northern Ireland Environment Agency in the Roe Valley Country Park visitor centre. A large frieze of specially commissioned aerial photos of the river from source to sea runs around part of the space, incorporating a stylized representation of the river. Various interpretive devices feature within the frieze, such as evocative words in large text and interactives, including a holographic display which reveals how the river became known as the 'red river'. A central cluster of 'rocky boulders' hold more "hands-on" activities, while audio-visual and sound and light effects add to the immersive experience.
"Working with Imagemakers was
a great experience as
they gave us an insight into new and exciting ways of interpreting our sites for visitors."



"We are delighted with our new exhibitions and hope that the quality and interactive elements in our visitor centres will encourage visitors from near and far. Working with Imagemakers was a great experience as they gave us an insight into new and exciting ways of interpreting our sites for visitors." Ian Braund, Regional Operations Project Manager, Northern Ireland Environment Agency.

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More Roe Valley on Flickr...