Chester city-wide interpretation & orientation


In 2008 the city of Chester embarked on an exciting project

to become a must-see European heritage destination and a showcase of the very best interpretation.

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What a privilege then, for Imagemakers to be chosen to prepare an Interpretation Masterplan
and then implement it over a five year period.


Working closely with Chester’s team of archaeologists and other historical experts and stakeholders, we have developed beautifully illustrated lava stone and vitreous enamel panels, smartphone apps, accessible mapping, interpretive film, a guidebook, augmented reality binoculars and public art.


Prior to creating detailed artwork, we took a great deal of care in devising a locally-distinct design language for the scheme. This included clear guidelines for layouts in different formats, typography, colour palette, illustration styles, image treatments, materials and copywriting.