The hill fort is in a beautiful and quiet location with abundant wildlife in the National Park. It is an ideal place to suspend disbelief and imagine one is back in the Iron Age – or at least to see life as it might have been 2,000+ years ago.
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We were tasked with bringing a new lease of life to a tired-looking interpretive offer across the site.
Castell Henllys has a unique, compelling and relevant story to tell. Redefining its brand and the visual identity played a central role in helping us communicate this story to visitors. Through consultation with the client team, the new identity evolves around a stylised face that might have been painted on to an Iron Age warrior and is, today, a favourite part of a visit for hundreds of children a year. Rich, earthy colours and an authentic font set complete a look and feel that gives the site and interpretive exhibition a vibrant yet respectful presence.
The main exhibition themes of the Iron
Age Way of Life, Farming, Trade, Living Sustainably and Archaeology are delivered in the main exhibition by large format graphics and touchscreen interactives using RFID tagged objects and collage illustrations with hotspots to launch engaging content.
Life-sized photographs of the site team
who deliver live interpretation in the Iron
Age village provide a striking presence.
An introduction film and atmospheric soundscapes bring additional layers of interpretation aimed at a largely family market.
The important work of the National Park Authority and the beauty of the Pembrokeshire coastline are additional themes delivered graphically in the refurbished cafe area.
On the walk up to the Iron Age village, visitors encounter engraved stones highlighting the difference between the iron Age and today's societies. Others may choose to download the new Castell Henllys app to guide them round the site. The app boasts augmented reality features – and you can send a digital postcard back home including a "selfie with an Iron Age warrior".
Castell Henllys has been re-launched with a fresh new look, informative and engaging interpretation and year-round programme of activities to appeal to visitors young and old.