Is gamification the future of interpretation?

After speaking earlier this year at the Dehongli Cymru / Interpret Wales conference, ‘Knowing your apps from your elbows’, I am really pleased to have been asked to contribute to the latest Dehongli Cymru / Interpret Wales newsletter. At the conference I shared my thoughts on how the psychology of motivation can be used when thinking about interpretation in order to get visitors interested in learning and participating. Coming from a psychological background it’s something that I feel very strongly about but is so often overlooked or not thought of at...

Bugs Count App Recognised at National Lottery Awards

Great news that OPAL and Natural History Museum has been recognised as one of the UK’s best environmental projects at the National Lottery Awards 2011 and that our Bugs Count app is featured! Read all about it...

New Imagemakers Website..

New Imagemakers Website..

Well, its taken just  a few short weeks to completely re-work the way our website was built. Why did we do it? Well, this has enabled us to use a ground breaking, open-ended system that gives us unprecedented control from a content management system and sparks a new way for us to deliver stunning, easily managed and  fully integrated social media focussed websites to our clients. Not only this, but the sheer power ‘under the bonnet’ means we have a fully web 2.0 compatible site that can be updated and managed by anyone with simple word processing skills...

Where does a website fit?

Where does a website fit?

A website, in its most basic sense, is an online ‘reflection’ of a real world organisation, group, site etc – a place at which interested web users can find out more information and engage with a ‘brand’ in a virtual environment. Traditionally they are relatively static and didactic in the their provision – visitors can ’search’ manually for information and website developers make content available which they believe their audience is interested in. The exponential growth in the use of ‘Web 2.0′ powered social...

Developing Social Media

It seems that social media is the real industry buzz phrase at present – and rightly so. The opportunities that social media platforms offer to reach, connect and engage with new audiences are vast and the potential for innovative, inclusive heritage interpretation outreach is massive. It’s a topic that I’ve discussed in considerable depth in this blog and we’re currently fortunate enough to be working with a number of clients to develop social media strategies and integrated websites. These will be focused on the user and offer a range of...

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