Developing Social Media

Posted by James Cokeham in Blog Posts, Heritage, Interpretation, Social Media on Friday, October 23rd, 2009 at 9:36 am | No Comments

It seems that social media is the real industry buzz phrase at present – and rightly so. The opportunities that social media platforms offer to reach, connect and engage with new audiences are vast and the potential for innovative, inclusive heritage interpretation outreach is massive. It’s a topic that I’ve discussed in considerable depth in this blog and we’re currently fortunate enough to be working with a number of clients to develop social media strategies and integrated websites. These will be focused on the user and offer a range of...

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You’ve got to be in it to win it: Embracing Web 2.0

Posted by James Cokeham in Blog Posts, Heritage, Interpretation, Social Media on Thursday, June 18th, 2009 at 2:43 pm | No Comments

Has your site / facility got a website? Chances are (and I would hope) you have. After all, websites are now amongst, if not the, most important and effective ways of marketing your ‘experience’ to a visitor already spoilt for choice in an economy hit, over crowded leisure market. Most websites, along with marketing, fulfill the requisite functions of basic orientation and pre visit expectation setting. As discussed in the post below, they are undeniably ‘Web 1.0′, in that they expect the user to find them (through a direct URL or search engine)...

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