We’re really pleased with the outcome of the REACT / Heritage Sandbox project
in which we played the role of lead technical and creative partner.
The challenge we faced, along with our partners at Exeter University and York Museum, was how to better engage audiences (particularly hard-to-reach younger ones) with displays of human remains.
The outcome? ‘I tweet dead people’!
‘I tweet dead people’ marries pervasive social media and technology (e.g. Twitter and smartphones), ‘gamification’ (e.g. a trail of challenges) and a visually striking and thought-provoking identity to create a powerful new brand.
Watch this space – I tweet dead people could soon be in a museum near you!
Follow the link to find out more about the Ivory Bangle Lady project.