I Tweet Dead People

The challenge we faced, along with our partners at Exeter University and York Museum, was how to better engage audiences (particularly hard-to-reach younger ones) with displays of human remains.

The outcome? ‘I tweet dead people’!

‘I tweet dead people’ marries pervasive social media and technology (e.g. Twitter and smartphones), ‘gamification’ (e.g. a trail of challenges) and a visually striking and thought-provoking identity to create a powerful new brand.

Watch this space – I tweet dead people could soon be in a museum near you!

Follow the link to find out more about the Ivory Bangle Lady project.