What an honour to help the The Royal Parks Foundation (RPF) develop an interpretive
strategy for all eight of London's Royal Parks – the City’s most cherished green spaces.
The principal challenge we were given was this –
“How can you help us engage the hearts and minds of the Parks’ millions of annual visitors so that they want to donate to the cause?”
The resultant strategy offers a heap of suggestions for exciting, inspirational installations; suggests a new RPF ‘tone of voice’ and ideas for ‘campaigns’ and, of course, sets out interpretive themes, objectives and priorities for each Park!