What is interpretation?

Interpretation is a way of communicating and engaging with your audience/customers. It’s like marketing, but has a longer-lasting and more meaningful effect.

Good interpretation encourages and answers people’s natural curiosity, reveals new meanings and connections and increases their understanding.

Using these interpretative principles, we create multi-sensory plans and designs that can be applied to a wide range of sectors and businesses. They can explain buildings or ideas, develop sustainable relationships with local communities, make messages relevant and real, immerse people in stories, alter the way people behave, maybe even change lives…

This process begins with a firm understanding of the audience (their needs/wants/expectations), the stories or messages to be conveyed and the objectives to be achieved. By researching and analysing this data, we can develop solutions to communicate particular stories to specific audiences.

Each solution fulfils educational (what is learnt), emotional (what is felt) and behavioural (what is acted on) outcomes.